Huddle

Huddle

Huddle

A digital platform facilitating holistic ADHD coaching
Challenge

To design a digital platform that would improve our stakeholder's ability to coach individuals with ADHD as someone with ADHD himself.

Team

For this challenged I was joined by two other designers from Experience Haus.

Outcome

We developed the end-to-end concept for him to further develop.

Setting the scene
The prevalence of ADHD in adults globally is 3.4%
However…
The prevalence of ADHD in people aged under 18 is much higher at 7.2%.

Therefore it is likely that many adults have never been diagnosed with ADHD.

What is ADHD?

“Attention deficit hyperactivity disorder (ADHD) is a condition that affects people's behaviour.”

“Attention deficit hyperactivity disorder (ADHD) is a condition that affects people's behaviour.”

“Attention deficit hyperactivity disorder (ADHD) is a condition that affects people's behaviour.”

‘ADHD people are just people with brains that work a lot faster than other people. I define it in positive terms rather than focusing on the negative attributes that come with ‘disorders’’

‘ADHD people are just people with brains that work a lot faster than other people. I define it in positive terms rather than focusing on the negative attributes that come with ‘disorders’’

Katherine, ADHD coach

Katherine, ADHD coach

We didn't like the word disorder
So we asked one of our interviewees to give it a new definition instead
Unpacking the problem
Our research POIs

ADHD

Coaches

How is ADHD coaching done?

People seeking ADHD coaching

What support do people with ADHD ask for?

Potential roles of technology

What are the attitudes of coaches & clients towards technology?

Our research approach

Generative research

Background research

11 Survey responses

11 In-depth interviews

Evaluative research

Digital landscape

Usability

testing

Key findings
Survey finding
60% of survey participants are not using a digital tool to help them mange life with ADHD.
Survey finding
However, 90% would consider using a digital tool to manage life with ADHD
Quote
"ADHD isn't a disability, it's a difference"
~Individual with ADHD
Insight
When considering their internalised difference, people with ADHD can feel lonely.

Loneliness is a major pain-point between coaching sessions.

Actionable Insight
Our platform should support, sustain and develop coach-client relationships.
Quote
"Most people with ADHD are so exhausted, they don't have the energy to make sense of what's going on in their head."

~ADHD coach

Insight
The struggle to keep track of commitments and tasks often makes people with ADHD feel inadequate in comparison to neuro-typical individuals.
Actionable Insight
Our platform has to help in structuring weekly tasks and periodical goals in an empowering fashion that encourages individuals to complete tasks through the incorporation of useful notifications.
Quote
"Someone with ADHD could be distracted by all the different things on the gadget."

~ADHD coach
Quote
"Any ADHD person will tell you that productivity tools only work for a short amount of time

~ADHD coach
Insight
Apart from reporting that mobile devices may cause distractions, both participant groups were sceptical that engagement with a digital tool would outlast users' initial enthusiasm
Actionable Insight
Our platform will limit distractions and avoid being overwhelming by sustaining a consistent dialogue between coach and client in a neutral, yet structured environment.
Digital landscape

Forest: Stay Focused

Coco Thinks and Coco Moves

What do they all do well?

Clear easy-to-follow processes

Visually stimulating

Focused on optimising cognitive function

What do none of them do?
Target ADHD specifically

The coach schedules session

via email

Joe is busy and preoccupied so doesn’t put it in his calendar

Joe forgets about his session

Joe is running late

His coach feels frustrated that he is late

Joe is not prepared for his session

Both feel disappointed about how the session went

What do none of them do?
Target ADHD specifically

The Coach

Name:

Age:

Profession:

Murat Bayral

42

ADHD coach

His needs

Spend less time scheduling sessions with clients.

Communicate freely with clients in a way that maintains the professional coach-client relationship whilst also appearing approachable.

Keep track of clients’ progress outside of sessions and remind them of tasks to be completed before their next sessions.

Who are we designing for?

The Client

Name:

Age:

Profession:

Joe Jackson

22

Student

His needs

He is in his final year of university so has a lot of academic commitments and needs reminding of the tasks that his coach has set him.

He needs to feel as if he can contact his coach at any time so that he doesn’t feel isolated from support.

He needs to be reminded of sessions and have them automatically loaded into his calendar as he often forgets appointments.

The Coach

Name:

Age:

Profession:

Murat Bayral

42

ADHD coach

His needs

Spend less time scheduling sessions with clients.

Communicate freely with clients in a way that maintains the professional coach-client relationship whilst also appearing approachable.

Keep track of clients’ progress outside of sessions and remind them of tasks to be completed before their next sessions.

The Client

Name:

Age:

Profession:

Joe Jackson

22

Student

His needs

He is in his final year of university so has a lot of academic commitments and needs reminding of the tasks that his coach has set him.

He needs to feel as if he can contact his coach at any time so that he doesn’t feel isolated from support.

He needs to be reminded of sessions and have them automatically loaded into his calendar as he often forgets appointments.

The Coach

Name:

Age:

Profession:

Murat Bayral

42

ADHD coach

His needs

Spend less time scheduling sessions with clients.

Keep track of clients’ progress outside of sessions and remind them of tasks to be completed before their next sessions.

Communicate freely with clients in a way that maintains the professional coach-client relationship whilst also appearing approachable.

The Client

Name:

Age:

Profession:

Joe Jackson

22

Student

His needs

He is in his final year of university so has a lot of academic commitments and needs reminding of the tasks that his coach has set him.

He needs to feel as if he can contact his coach at any time so that he doesn’t feel isolated from support.

He needs to be reminded of sessions and have them automatically loaded into his calendar as he often forgets appointments.

Current coaching experience

The coach schedules session

via email

Joe is busy and preoccupied so doesn’t put it in his calendar

Joe forgets about his session

Joe is running late

His coach feels frustrated that he is late

Joe is not prepared for his session

Both feel disappointed about how the session went

Reframing the problem
Huddle needs a way to enhance ADHD coaching through the form of a digital tool in order to encourage more holistic coaching practices and deliver better outcomes to both clients and coaches.
Reframing the problem
Huddle needs a way to enhance ADHD coaching through the form of a digital tool in order to encourage more holistic coaching practices and deliver better outcomes to both clients and coaches.
Design principles

Accessible, adaptive/ flexible design

Facilitates open communication

Empathetic design that is conducive to ADHD 

Transparent processes which are easy to follow

Accessible, adaptive/ flexible design

Facilitates open communication

Empathetic design that is conducive to ADHD 

Transparent processes which are easy to follow

But most importantly
Focus specifically on people with ADHD
Focus specifically on people with ADHD
The Huddle coaching experience
The Huddle coaching experience

Today

Coach schedules session on the Huddle app

Coach adds a session plan and tasks for Joe to complete

Joe and his coach chat frequently and they build a constructive relationship

Joe is reminded of his tasks so is able to complete them

Joe gets reminded of his session

Joe arrives at his session on time and feeling prepared

Joe and his coach leave the session feeling accomplished

Today

Coach schedules session on the Huddle app

Coach adds a session plan and tasks for Joe to complete

Joe and his coach chat frequently and they build a constructive relationship

Joe is reminded of his tasks so is able to complete them

Joe gets reminded of his session

Joe arrives at his session on time and feeling prepared

Joe and his coach leave the session feeling accomplished

Our solution
Feedback

“The information is displayed well. It’s not overwhelming, which is perfect for someone with ADHD”

“The information is displayed well. It’s not overwhelming, which is perfect for someone with ADHD”

~ ADHD individual

“Finally, something that is specifically for ADHD!”

“Finally, something that is specifically for ADHD!”

~ ADHD individual

“As an ADHD coach with ADHD, this would make my life so much easier! When does it launch?!”

“As an ADHD coach with ADHD, this would make my life so much easier! When does it launch?!”

~ ADHD coach

Framer 2023

London

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