Flimpi

Overview

The process of accessing loyalty rewards schemes is time consuming and overwhelming as there are many different schemes.

Approach

Design a gamified app experience for users that encourages engagement with key band partners through a rewards scheme.

Approach

Client pending implementation of designs upon launch of site.

Flimpi

Problem

The process of accessing loyalty rewards schemes is time consuming and overwhelming as there are many different schemes.

Challenge

Design a gamified app experience for users that encourages engagement with key band partners through a rewards scheme.

Outcome

Client pending implementation of designs upon launch of site.
The brief

To produce an app experience that is fun and intuitive for users and design that moves away from the existing design which has a corporate feel and is too complicated for investors to understand

To highlight key brands that users would want to see on the platform and illustrate how their engagement with these brands would deliver rewards back to them.

The brief

To produce an app experience that is fun and intuitive for users and design that moves away from the existing design which has a corporate feel and is too complicated for investors to understand


To highlight key brands that users would want to see on the platform and illustrate how their engagement with these brands would deliver rewards back to them.

Concept map
Research
Data collection
Target audience: individuals aged 18-30 who are currently engaged with other loyalty reward schemes
Engagement with loyalty reward schemes.

Attitudes towards types of rewards


10 interviews
27 survey responses
Survey Insights
56% are a part of a loyalty reward scheme
72% discover new brands through ads on social media
48% discover new brands through influencers
Only 30.2% play mobile games
50-50 split between preference for small and frequent or large and infrequent rewards
Most people are involved on multiple reward schemes
All are motivated by financial rewards and discounts
There is some dissatisfaction with having to frequently give out personal email address when signing up for new schemes
People typically play games whilst on their commute- it is a way to fill time
People want to play games when it leads to something positive and earn rewards rather than waste time
Key takeaways
Key takeaways
Redefining the problem
Who are we designing for?

Creature

of Habit

Frugal

Shopper

Pioneer

Serial Gamer

Serial

Gamer

Passive

Explorer

Customer acquisition

The Pioneer

The Serial Gamer

The Frugal Shopper

The Creature of Habit

The Passive Explorer

Early adopter

Phase 2

Phase 3

Phase 4

Phase 5

The Pioneer

The Frugal Shopper

The Passive Explorer

The Serial Gamer

The Creature of Habit

Early adopter

Phase 2

Phase 3

Phase 4

Phase 5

The Pioneer

The Frugal Shopper

The Passive Explorer

The Serial Gamer

The Creature of Habit

Early adopter

Phase 2

Phase 3

Phase 4

Phase 5

Opportunities for Flimpi

Combine multiple reward schemes into one easy-to-use app in order to simplify the process of accessing reward schemes

Provide users with a fun and innovative gamified in-app experience

Deliver value to key brand partners in the form of increased customer brand engagement and loyalty

Combine multiple reward schemes into one easy-to-use app in order to simplify the process of accessing reward schemes

Provide users with a fun and innovative gamified in-app experience

Deliver value to key brand partners in the form of increased customer brand engagement and loyalty

Delivering the solution
Problem

The process of accessing loyalty rewards schemes is time consuming and overwhelming as there are many different schemes.

High street brands are struggling to compete with internet shopping and are seeing a decline in in-store foot-traffic

Solution

Flimpi simplifies the process of accessing reward schemes.

Flimpi encourages customer engagement with brands and brand loyalty through an innovative, gamified in-app experience. This delivers value back to its key brand partners by increasing foot-traffic in their store.

Get in Touch

Get in Touch

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